Residents

Residents of the business
community Traktor

Radu Salamalichi

Radu
Salamalichi

SELIK

The mood color is turquoise, because our guest Radu associates his business with this color! He appropriated it to himself, and with wild excitement filled his feed with bright shots of turquoise oceans from the most lost corners of the world!

— Radu, glad to meet you! How are you?
— I’m in season now, everything is fine.

— When is your off season?
— In summer it is hot, people eat less.

— I wanted to know for a long time, what "SELIK" means?
— My friends started calling me that a long time ago because of my last name - Salamalichi. Simplified "SELIK".

— Tell me how it all started.
— Firstly, I'll start with the fact that I've been in business since school. I always liked to buy and sell something. Then I decided that I needed to do something more serious. I said to myself - Radu, that's it, it's time to pay VAT :) I knew for sure that it would be something related to food. I went shopping, I watched what people buy. I noticed that there was a demand for nuts. I began to analyze competitors, there were few of them.

— How long did the analysis take?
— Well, about a month.

— Radu, I can’t emphasize enough how bright the content you have on Instagram is. Impressive! Do you have an assistant?
— When I started my business, I had a manager for my page, but then I learned everything myself, and I do the content myself.

— How many countries have you been to?
— I don't count countries. I am attracted to tropical zones, namely uninhabited islands, in my memory there were about 50 such islands. And by the way, I always travel alone. Therefore, my content is purely my merit.

— Are travel and SELIK connected?
— Of course. I promote my products through travel and myself, when people see my products on the shelves, they know that this is Radu. So I started investing in my personal Instagram, it's all connected.

— And finally, I’ll ask you a question about Traktor Business Camp, where did your Traktor start from?
— A friend of mine sent me the link. I like camping, tents and I filled out the application with the thought: Oh cool! As a result, my application passed, but the application of a friend did not!

— What are your impressions?
— It was crazy, cool! It was a unique opportunity to meet people from different fields, including mine.

— Did you meet any of your friends at the camp?
— Yes, I already knew about 10 people at that time.

— What did you get from taking the Traktor Hub course?
— Understanding that you need to analyze your business more and deeper. And that the details are very important. I used to do analysis before, but after the Traktor Hub course I do it much more often. Plus - the skill of self-organization. Despite everything, I sat down to do my homework.

— I know that you have been working with trackers this month?
— Yes. I had such an opportunity, and I decided not to miss it. I told them about my problems that I now have in my company "SELIK", it was like a psychologist. They got into my business so much, I had a feeling that they had already worked with me. It was very cool. There has been a huge change in my thinking.

— I am glad for you! The main thing is not to stop there!